Syllabus of Tamilnadu Open University MBA Healthcare Management paper
TNOU MBA Paper Title: Healthcare Management
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Syllabus of Tamilnadu Open University MBA Management Functions and Behaviour paper
BLOCK I Syllabus :
Human Resources Management: Manpower Planning - Recruitment, Selection and Orientation - Training and Development – Compensation. Managing Performance - Information, Records and Reports.
BLOCK II Syllabus :
Accounting and Finance Management: Accounting Principles, Concepts and Rules. Journal, Day Books, Ledger, Trail Balance and Financial Statement. Depreciation and Reserves. Internal Audit and Statutory Audit. Costing, Breakeven Analysis and Cost Containment. Budgeting - Financing of Health.
BLOCK III Syllabus :
Materials Management: Objectives and Rights of Materials Management - Materials Management Process.
Managing Quality: Dimensions of Quality - Quality Management Process - Quality Policy - Clinical Quality and Customer Service - Feedback and Quality Audit - Obstacles to Practice Quality.
BLOCK IV Syllabus :
Marketing Management: Marketing Concept of Marketing - Importance of Marketing to Healthcare Organizations - Marketing Mix Decisions - Social Marketing.
BLOCK V Syllabus :
Public Relations: Classification of Public - Public Relations Process - Public Relations Tools.
Hospital Administration - C.M. Francis & et al.,
Hospital and Health Services Administration Principles and Practices - Syed Amin Tabish
Principles of Hospital Accounting - L. Vann Seawell
Hospital Stores Management: An Integrated Approach - Shakti Gupta & Sunil Kant
Hospital Wide Quality Assurance - Wilson CRM
Marketing for Healthcare Organisations - Philip Kotler & Roberta N. Clarke
Health Service Public Relations - Roger Silver
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